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 Classic Car Seller Tips   January 30, 2006
 
You must want to sell the AUTOMOBILE! - - -  Too many times prospective buyers contact the seller only to find out the seller has changed their mind and has not removed the "for sale" sign or "window paint."  Result: the next time the car is listed for sale, those people who called before will remember the car being previously listed and will be less likely to contact you again.

Selling on a whim does not work! - - - Whims discredit the seller and discourage buyers! - - - Serious sellers attract serious buyers!


If you decide to sell privately, advertise your used car by using word of mouth, "for sale signs" in your car window, online classified advertising and local classified advertising. Using online classifieds have a further reach, and broader range of buyers. In most cases, the seller has a better chance of obtaining the asking price.

Listing a vehicle on the internet works!  It is not only efficient, it is an effective sales tool!  When a prospective buyer calls an ad in a newspaper all they have is the text in the ad.  A picture is worth a thousand words.  For instance, say that you have a newspaper ad running in conjunction with an online visual advertisement. The online visual ad can be used at the same time as newspaper ad as an additional reference tool for buyers because the ad displays your vehicle in full color! There is also an online feature advertisement tool to create and print out your own vehicle "for sale" sign and flyer, saving you time and the extra expense of these items. 

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Visit our collection of Manufacturer links compiled to assist you.Classic Car Mall Site Tools

When negotiating the final sale price of your automobile, decide in advance what your lowest acceptable price will be. Be prudent about meeting strangers wishing to look at your vehicle. It is safest to meet in a public area - your place of work, for example - rather than your residence. Accompany potential buyers if they want to take a test drive. Do not let potential buyers test drive your vehicle unaccompanied. The test drive scam is widely used to obtain vehicles unlawfully, resulting in theft of the vehicle. Many automobiles obtained this way turn up stripped or never found at all. Don't fall for the hold my keys while I test drive you car scam. You have no way of knowing if the car they drive is stolen or even their own.

You must want to sell the Vehicle!


    10 tips on how to write successful Automotive Advertisements

    1. The first lines of your automotive description should include:

    "The most important and  interesting things about the vehicle, the make, model and most unique items that bring
    out the most about the vehicle
    " followed by the least important information.

    2. Ad Titles.  The headline makes your Automotive Ad stand out. Keep it short, active, and descriptive. If you don't know how,
    read a number of other ads found on our site till you get some ideas.

    3. Hook reader with the first paragraph. A first paragraph shall summarize the five W's: who, what, where, when and why.
    In fact, most readers will give up if you haven't "hooked" them in the first few lines.

    4. Put the most important information at the beginning.
    This is a tried and true rule of journalism. Never hide golden points to the end.

    5. Don't sell but answer questions!  Making over-inflated statements is helpless to your Automotive ad. Write a automotive
    ad that answers questions about your vehicle, rather than piling flowery adjectives without saying anything.

    6. Don't say it, show it. Avoid saying something is "unique" or "the best". Instead, explain how and what makes it is unique - describe the restoration and condition in detail you have 4000 characters use them. Reference off site documentation if you have the links.
    Look over some of these Manufacturer links use them in your ad if need be.

    7. Review in your ad in 'non- biased' Manner  look at it as the buyer would see it be honest with your self.
    Use our online NADA Guide and our online Vehicle Rating Tool

    8. Provide all possible contact information include your telephone, fax, e-mail and web site link
    (especially if you’re an automotive dealer).

    9. Proofread & Proofread!  Do remember to proofread your automotive ad before release for typographical errors before
    you submit your ad for viewing by the public.

    10. End your Ad with Quality Pictures!  Pictures are worth a thousand words, without pictures perspective buyers are only left words and with the image in their mind and sometimes leave the buyer with a over inflated misrepresentation. Fill in the blanks.
     

Avoiding Common Seller Obstacles

This notice may be a very expensive lesson to learn. As a seller of an automobile, you must take care as to where you sell your car and the methods used to display and sell your vehicle.

Some of the reasons are very obvious reasons, as found on the notice displayed to the right.

Another way of obtaining this notice may be removing the tag from the vehicle for sale.

Many states now limit the number of vehicles you may sell in a year, requiring you to obtain a dealer permit.

Get permission to display your vehicles on any lot upon which you have the vehicles parked, and get permission in writing. Townships around the US are now requiring permits to display a "for sale" sign on some types of vehicles. Verify that your town is not included in this new law by calling the code enforcement office for your area.
Police Notice - Code Enforcement

Click to Enlarge

Ask yourself these questions

  Misuse of this image as a practical joke, prank, etc.. will result in criminal prosecution under state laws.
1. Does the automobile run? Some towns require non-running vehicles to be privately shown and not viewable from the roadside. Some may require storage in an enclosed or fenced-in yard.
2. Are you going to display this car publicly? Some open lots or towns may require that privately owned vehicles for sale have a valid registration, tag and insurance.
3. Is the vehicle aesthetically pleasing? Are there parts falling off, an over abundance of rust? Is there an enticement to attract public complaints? Project cars are likely to draw unwanted public response.
4. Is there a "for sale" sign in the window? Make sure you have the necessary permits before placing a "for sale" sign in the window. Have a number for the prospective buyers to contact you at as well as an asking price.  Refrain from window paint if possible.
5. Can you place the car on the lot in question? Sometimes just having permission is not enough. Make sure the person giving permission has the power to do so and that zoning and code enforcement approve such activities.  Get the person's name and get written approval. 
6. New Construction? With every day growing construction, comes potential disaster for new, used, classic and antique vehicles. Overspray can cost you thousands of dollars. New laws in place disallow the use of lacquer paint. Restoring the original paint job is now made impossible by laws set in place. Always observe new construction and the dangers involved.
7. Snow Plow Damage and Weather? Sometimes location damage will result from a poor choice of placement. A seller placed a car in a large lot with high visibility only to have the car buried by snow plows, when car was found the car was a total. The weight of the snow and the water run-off had damaged the car beyond repair.  Know where the high water zones and flood zones are and avoid them. 
8. Is my vehicle at its best? Clean the car's interior, exterior, and windows. Well-kept vehicles command better prices. Tire kickers will check the fluids so change the oil, top off the fluids, replace the air filter, and fill the tires. This will also give your vehicle a well maintained-appearance.

 

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